Duracell Batteries
Kirkland Name: Kirkland Signature Alkaline AA Batteries
Kirkland Price Per Unit: $16.99*
Verdict: Confirmed
In this digital age, batteries remain essential, and Costco has a cost-effective solution. Shoppers can acquire a 48-pack of Kirkland Signature Alkaline AA Batteries for just $16.99. While some inexpensive batteries drain quickly, these hold the same power as Duracell. Costco’s CEO, Craig Jelinek, revealed the manufacturer behind Kirkland in 2016—Berkshire Hathaway’s Duracell. With a nearly $10 price difference between a pack of 48 Duracell batteries and Kirkland’s equivalent, it’s undeniably a smart buy. Consumers seek value and won’t pay more for an identical product, emphasizing the importance of transparency in manufacturing and branding, even for everyday items like batteries.
rightbattery.com & wildflowertrading.co.uk