You Can Now Take a Tour of the Peeps Factory

There are some things we consume that you never want to see how it’s made, and then there are things we all genuinely have no idea how it’s made. Every holiday, stores roll out their masses of holiday candy, and Easter is no exception.

Peeps, the popular sugar-coated marshmallow birds that are staples around Easter, are already being mass produced and now the factory that makes them is letting people see the process for the first time. Just Born is partnering with the United Way of the Greater Lehigh Valley, to create a contest and allow people to tour the factory in Bethlehem, Pennsylvania. In addition to Peeps, Just Born manufactures Mike and Ike, Goldenberg’s Peanut Chews, Hot Tamales, and Just Born Jelly Beans.

Anyone interested in the tour simply has to make a five dollar donation to the charity and they will be entered to win a chance to go through the “ultimate Peeps experience.” The winner of the contest will receive four tickets to Bethlehem, Pennsylvania, with hotel and airfare included if needed, a $250 shopping spree for Peeps, and the exclusive Peeps factory tour.


Donations to the contest can be made through the mail, texting or online. Anyone living in the United States can enter the contest, and entries can be made as much as people want. The official end of the contest is April 8, 2019.

The Peeps factory tour is a five-stage process. The first stage is the mixing and whipping of the  ingredients, the combination of the two ingredients is called slurry, and then whipped more to have its fluffy texture.  The second stage is the coloring of the sugar. All of the white sugar is colored, either yellow, pink or blue, in large batches.

Stage three is depositing the marshmallow onto the running belts in the molds of chicks for Easter. The marshmallows are then coated by the colored sugar on the belt. Next, stage four adds the eyes onto the marshmallows. Finally, stage five is the packaging of the product.