Cool Places

The Golden Age Of Television Is Impacting How We Travel

Television shows influence many aspects of culture, from clothing to home décor. There is plenty of travel inspiration on the small screen for TV viewers with wanderlust.

Phil Dengler, co-founder of The Vacationer, “I think this golden age of television has affected how we travel. Previously, most TV shows were largely filmed in studios in California.”

TV shows showcase some beautiful locations that viewers can visit, from the stunning residences of “Bridgerton” to the breathtaking landscapes of “Yellowstone.”

American viewers do not need to travel too far or spend a lot of money to experience the magic of a hit show’s setting.

Alan Fyall, “There are hundreds of examples here in the U.S. where tourists have been driven to visit particular sites in response to shows on TV or the cinema.”

The “Cheers” bar in Boston and the original settings of “Fargo,” “Ozark,” and “Portlandia” are just a few examples of TV-inspired tourism.

The Period Drama Effect

The COVID-19 pandemic in 2022 seemed like the perfect time for people to get travel inspiration from shows.

An excellent example of this is the Regency-era drama Bridgerton on Netflix, produced by Shonda Rhimes.

“The show’s popularity has grown since the show became a hit period drama during the pandemic,” says Naveen Dittakavi, co-founder of flight deal website Next Vacay.

There has been a 9,900% increase in Google searches for “Bridgerton experience” over the past year.

The Rise of Netflix

The Netflix series “Bridgerton” is not the only one making a mark on the travel industry. The characters of another Shonda Rhimes series, “Inventing Anna,” visit a luxury destination midway through.

The premiere of the show, on February 11, increased traffic to the Hostel La Mamounia in Marrakech, Morocco, on TripAdvisor by 500%, and searches in the region are featured by 50%.

A Lasting Impact

Travel inspired by TV shows is not a new phenomenon.

Stewart said, “‘Game of Thrones’ certainly took the world by storm and consequently the travel industry.”

Croatia and Northern Ireland both saw significant increases in demand for travel as these were two of the more popular filming locations.

TripAdvisor analyzed annual search data on its platform for “Game of Thrones” filming locations since 2012, the year after the show premiered.

The Dark Side Of TV Travel

While traveling, it’s essential to be considerate of the locals and the places themselves.

There is a sensitive nature to many popular series that depict or are based on actual historical events.

Be mindful and respectful as the tourism industry recovers from the pandemic when you plan your travels.