Lay’s Chips Announces New Contest and 3 New Flavors for 2020

Lay’s is an iconic name in the potato chip world, and they are known for the amazing and box of the box flavors they tend to produce in chip form to absolute perfection. Now, Lay’s has unveiled not one, not two, but three new flavors for 2020 and even a new fan contest!

Lay’s has introduced three new flavors that will drop into stores in early 2020 to customers to enjoy. The new flavors are the original Lay’s Cheddar Jalapeno flavored chips, the Sea Salt & Vinegar Poppables, and the Kettle Cooked Flamin’ Hot chips.

The Lay’s Cheddar Jalapeno come in a bright orange bag with individual chips around the packaging next to sliced jalapenos and small blocks of cheddar cheese. This flavor is a bit familiar and already a popular choice for food trends heading into 2020. The Sea Salt & Vinegar Poppables are everyone’s beloved salt and vinegar chips, except they are extra baked and shaped more like a waffle fry or a whole circle than a simple potato chip. The Flamin’ Hot chips are kettle cooked and really packing some heat even compared to the jalapeno chips so watch out.


In addition to the three different new potato chip flavors from Lay’s, the company also announced a new rebranding initiative, which will involve a public contest to have your face on the next bag of Lay’s chips. In a press release, Lay’s explained that they are “conducting a nationwide search for their Smile Campaign to find ordinary people who are doing extraordinary things to create joy in their communities.”

The chosen people will actually have their smiles featured on bags of Lay’s chips. Their smiles will appear on the top of the bag near the opening, so everyone can see the smile when they see the Lay’s bag of chips in a store. The winners will be announced in the fall of 2020.