It’s a new year, and there is a new American Girl doll. Not only that, but she’s a bit different than previous dolls that the company has introduced. American Girl recently debuted Joss, a brunette doll who uses a hearing aid, and she is the first doll to sport one.
Joss is an outgoing California girl with brown hair and brown eyes who grew up surfing in Huntington Beach, California. She has a passion for surfing and cheerleading. The new doll first debuted on the morning television show “Good Morning America” just after the new year.
In a press release, American Girl general manager/president Jamie Cygielman said, “American Girl has a rich legacy of creating timeless characters who encourage girls to reach new heights and discover who they’re meant to be. We’re proud to welcome Joss Kendrick, whose stories are sure to instill confidence and character in girls who are learning to think about the possibilities in their own lives.”
Women’s Deaf Shortboard champion Crystal DaSilva, Gallaudet University’s Dr. Sharon Pajka was one of the people who worked with American Girl to develop the new doll. In addition, American Girl has also donated $25,000 to the Hearing Loss Association of America.
American Girl is partnering with 17-year-old surfer Caroline Marks to promote the new doll, and Marks is one of the two people on the first ever U.S. Olympic Surfing Team which will compete in the Tokyo 2020 Olympics.
In a press release, Marks detailed her excitement with the project. “I’m so excited to be a part of the Joss launch and share her message that passion and hard work can really take a girl places—even to the Olympics.” Joss is available to purchase from the American Girl doll website, and comes with surf and cheerleading attire as well as her dog Murph.