The term “Cyber Monday” was a creation of a marketing team at Shop.org, a division of the National Retail Federation, that was first used in 2005. The idea of its creations was to give online retailers their very own catchphrase, that would spark the shopping frenzy that the term “Black Friday” achieved for brick and mortar stores.
At the time of its creation, Cyber Monday wasn’t in actuality the busiest online shopping day of the year. In fact, it was the twelfth busiest shopping day. However, since the terms creation, it has become one of the most popular online shopping days to date.
When Cyber Monday was introduced, many consumers were shopping Black Friday, and then online through the following week.
The media clamped onto the phrase that first year in 2005 and ran with it, and in essence were very much a part of the concepts genesis. The online retailers saw a drastic jump in sales on the Monday’s after Black Friday, and in a large part that can be chalked up to media’s influence.
Through the following years, Cyber Monday has been a means to boost the sales of online shops, so that they may benefit from the holiday season much in the same manner as the brick and mortar stores do.
Cyber Monday is not just something in the United States. To the contrary, many countries including the United Kingdom, Canada, and New Zealand, just to name a few, take advantage of the promotion’s of Cyber Monday sales as well.
Fear not though, retail shopping is far from dead. Of those Americans surveyed, only twenty-two percent stated they would be doing the majority of their holiday shopping online. And if they do, then they fully intend to take advantage of the Cyber Monday deals that many online retailers will be offering.