If this doesn’t put a smile on your face nothing will.
Earlier this week, Kellogg’s made a move to help visually impaired individuals by offering braille stickers for their Rice Krispies Treats packaging. Each sticker has a different sentiment such as “Love You Lots” and “You’ve Got This”. There are multiple phrases, with a total of eight stickers per sheet. The stickers are heart-shaped and match the same shaped space on the treats that boast writeable wrappers.
Feeling that it is important for all children to feel supported and loved, no matter their abilities, Kellogg’s partnered with the National Federation of the Blind for the program.
Explained by Mark Riccobono, president of The National Federation of the Blind: “As a father of three children, I know that love and support are critical to every child’s success. We are delighted to partner with Rice Krispies Treats, which shares our commitment to inclusion and Braille literacy, to make sure blind students can get accessible ‘Love Notes’ in their lunch boxes this back-to-school season.”
There are nearly 62,000 children in the United States who are visually impaired, making this program hit home for many consumers, as well as the Kellogg’s community overall.
W.K. Kellogg, founder of Kellogg’s, for the last decade of his life, was visually impaired. But, he did not let it hold him back, as he continued to work at his namesake company for years after.
If you would like to add these uplifting notes to your child’s lunchbox, you may do so by ordering the “Love Notes” through the Rice Krispies website, and they are free of charge. Why not start the new school year in an inspiring and uplifting manner by including these sweet sentiments to brighten a child’s day.